Pixar

Pixar
Industry	CGI animation
Founded	December 9, 1985
Key people	Ed Catmull, President, Disney and Pixar Animation Studios John Lasseter, Chief Creative Officer, Disney and Pixar Animation Studios
Products	RenderMan, Marionette
Parent	The Walt Disney Company
Website	Pixar.com

Pixar Animation Studios is an American computer animation studio based in Emeryville, California (USA). It is best known for its CGI animated feature films such as Toy Story, Finding Nemo, and The Incredibles, achieved through its own industry-standard rendering software RenderMan, which is used to generate high-quality, photorealistic images.

On January 24, 2006, The Walt Disney Company agreed to buy Pixar for $7.4 billion through an all-stock transaction. The acquisition was completed on May 5, 2006 (swapping one Pixar share for 2.3 shares of Disney), making Pixar a wholly-owned subsidiary of Disney.

History

Early History

Pixar was founded as the Graphics Group, one third of the Computer Division of Lucasfilm that was launched in 1979 with the hiring of Dr. Ed Catmull from the New York Institute of Technology (NYIT). After years of remarkable research success, and key milestones in films such as Star Trek II: The Wrath of Khan and Young Sherlock Holmes, the group was purchased in 1986 by current Apple Computer CEO Steve Jobs after he had been kicked out of Apple (the company he founded with Steve Wozniak) and was looking for something to do with his money. He paid US$5 million to George Lucas and put US$5 million as capital into the company. The sale reflected George Lucas' desire to stop the cash flow losses associated with his 7 year research projects associated with new entertainment technology tools, as well as his company's new focus on creating entertainment product rather than tools. A contributing factor was cash flow difficulties following Lucas' 1983 divorce concurrent with the sudden drop off in revenues from Star Wars licenses following the release of Return of the Jedi. The newly independent company was headed by Dr. Catmull, President and CEO, and Dr. Alvy Ray Smith, Executive Vice President and Director. Jobs served as Chairman of the Board.

Initially, Pixar was a high-end computer hardware company whose core product was the Pixar Image Computer, a system which was primarily sold to government agencies and the medical community. One of the leading buyers of Pixar Image Computers was Disney studios, which was using the device as part of their secretive CAPS project, using the machine and custom software to migrate the laborious Ink and Paint part of the 2D animation process to a more automated and thus efficient method. The Image Computer never sold well. In a bid to drive sales of the system, Pixar employee John Lasseter — who had long been creating short demonstration animations, such as Luxo Jr., to show off the device's capabilities — premiered his creations at SIGGRAPH, the computer graphics industry's largest convention, to great fanfare.

Business in Transition

As poor sales of Pixar's computers threatened to put the company out of business, Lasseter's animation department began producing computer-animated commercials for outside companies. Early successes included campaigns for Tropicana, Listerine, and LifeSavers. During this period, Pixar continued its relationship with Walt Disney Feature Animation, a studio whose corporate parent would ultimately become its most important partner. Pixar was a key technical participant in the development of Disney's CAPS, a computer-assisted animation post-production software system, intending to migrate the laborious Ink and Paint part of the 2D animation process to a more automated and efficient method. In 1991, after substantial layoffs in the company's computer department, Pixar made a $26,000,000 deal with Disney to produce computer-animated feature films, the first of which was Toy Story. Pixar was re-incorporated on December 9, 1995.

Disney and Pixar

Pixar and Disney had disagreements after the production of Toy Story 2. Originally intended as a straight-to-video release (and thus not part of Pixar's five picture deal), the film was upgraded to a theatrical release during production. Pixar demanded that the film then be counted toward the five picture agreement, but Disney refused.

Pixar's first five feature films have collectively grossed more than $2.5 billion, equivalent to the highest per-film average gross in the industry. Though profitable for both, Pixar later complained that the arrangement was not equitable. Pixar was responsible for creation and production, while Disney handled marketing and distribution. Profits and production costs were split 50-50 but Disney exclusively owned all story and sequel rights and also collected a distribution fee. The lack of story and sequel rights were perhaps the most onerous to Pixar and set the stage for a contentious relationship. However, others recognize that Pixar got the best deal given that it lacked credibility as an animation studio, while Disney's own studios were recognized as being at the top of the industry.

The two companies attempted to reach a new agreement in early 2004. The new deal would be only for distribution, as Pixar intended to control production and own the resulting film properties themselves. Pixar wanted complete financial freedom; they wanted to finance their films on their own and collect 100 percent of the profits, paying Disney only the 10 to 15 percent distribution fee. More importantly, as part of any distribution agreement with Disney, Pixar demanded control over films already in production under their old agreement, including The Incredibles and Cars. This was unacceptable to Disney, but Pixar would not concede.

Bad blood between Jobs and Disney Chairman and CEO Michael Eisner made the negotiations more difficult than they otherwise might have been. They broke down completely in mid-2004, with Jobs declaring that Pixar was actively seeking partners other than Disney. However, Pixar did not enter in negotiations with other distributions, since other partners saw Pixar's terms as too demanding. After a lengthy hiatus, negotiations between the two companies resumed following the departure of Eisner from Disney in September of 2005.

In preparation for potential fallout between Pixar and Disney, Jobs announced in late 2004 that Pixar would no longer release movies at the Disney-dictated November timeframe, but during the more lucrative early summer months. This would also allow Pixar to release DVDs for their major releases during the Christmas shopping season. An added benefit of delaying Cars was to extend the timeframe remaining on the Pixar-Disney contract to see how things would play out between the two companies.

Pending the Disney acquisition of Pixar, the two companies created a distribution deal for the intended 2007 release of Ratatouille, ensuring that if the acquisition plan had fallen through for any reason, this one film would still be released through the Disney distribution channels. Unlike the earlier Disney/Pixar deal, Ratatouille would have adhered to Pixar's preferred ownership model, with Disney receiving only a fee for distribution. With the completion of Disney's acquisition of Pixar, this deal is no longer in force.

Disney's acquisition of Pixar

Template:Wikinews On January 24, 2006, Disney announced that it had agreed to buy Pixar for approximately $7.4 billion in an all-stock deal. Following Pixar shareholder approval, the acquisition was completed May 5, 2006. The transaction catapults Jobs, who was the majority shareholder of Pixar with 50.1%, to Disney's largest individual shareholder with 7% and a new seat on its board of directors. Jobs' new Disney holdings outpace holdings belonging to ex-CEO Eisner, the previous top shareholder who still held 1.7%, and Disney Director Emeritus Roy E. Disney, whose criticisms of Eisner included the soured Pixar relationship and accelerated his ouster, who held almost 1% of the corporation's shares.

As part of the deal, Lasseter, Pixar Executive Vice President and co-founder, became Chief Creative Officer (Reporting to President and CEO Bob Iger and consulting with Disney Director Roy E. Disney) of both Disney and Pixar Animation Studios, as well as the Principal Creative Adviser at Walt Disney Imagineering, which designs and builds the company's theme parks. Catmull retained his position as President of Pixar, while also becoming President of Disney Studios, reporting to Robert Iger and Dick Cook, chairman of Walt Disney Studio Entertainment.

Lasseter and Catmull's oversight of both the Disney and Pixar studios did not mean that the two studios were merging, however. In fact, additional conditions were laid out as part of the deal to ensure that Pixar remains a separate entity, a concern that many analysts had about the Disney deal.

Some other points of interest concerning the deal:

• If Pixar had pulled out of the deal, they would have been required to pay Disney a penalty of US$210 million.
• John Lasseter has the authority to approve films for both Disney and Pixar studios, with Disney CEO Robert Iger and Disney Director Roy E. Disney carrying final approving authority.
• The deal required that Pixar's primary directors and creative executives must also join the combined company. This includes Andrew Stanton, Pete Docter, Brad Bird, Bob Peterson, Brenda Chapman, Lee Unkrich, and Gary Rydstrom.
• There will be a steering committee that will oversee animation for both Disney and Pixar studios, with a mission to maintain and spread the Pixar culture. This committee will consist of Catmull, Lasseter, Jobs, Iger, Cook, and Tom Staggs. They will meet at Pixar headquarters at least once every two months.
• Pixar HR policies will remain intact, including the lack of employment contracts.
• Ensures the Pixar name will continue, and that the studio will remain in its current Emeryville, California location with the "Pixar" sign.
• Branding of films made post-merger will be "Disney Pixar" (starting with Cars).

Executive leadership

Steve Jobs served as Pixar's Chairman and Chief Executive Officer until May 2006, when the company was bought by Disney. Jobs then took a place on the Disney board of directors (also becoming Disney's largest individual shareholder). Today, Catmull serves as president of the combined Disney-Pixar animation studios, and Lasseter serves as the studios' Chief Creative Officer. Catmull reports to Iger as well as Walt Disney Studios chairman Cook. Lasseter, who has greenlight authority on all new films, also reports to Iger as well as consulting with Roy E. Disney.

Feature films

Released

• Toy Story (1995) (Academy Special Achievement Award winner)
• A Bug's Life (1998)
• Toy Story 2 (1999)
• Monsters, Inc. (2001) (Best Animated Feature Oscar nominee, Best Song Oscar Winner)
• Finding Nemo (2003) (Best Animated Feature Oscar winner)
• The Incredibles (2004) (Best Animated Feature Oscar winner, Best Sound Editing Oscar winner)
• Cars (2006) (Best Animated Feature Oscar nominee, Best Song Oscar nominee, Inaugural Best Animated Feature Golden Globe winner)

In production

• Ratatouille: In theatres June 29, 2007.
• WALL-E: from director Andrew Stanton (Finding Nemo), is scheduled for release June 27, 2008.
• Toy Story 3: Originally a Disney production, but production was halted by John Lasseter. It has since been revealed that it is back in pre-production, this time at Pixar. . Tom Hanks and Tim Allen will reprise their roles of Woody and Buzz.

Sequels

To date, Toy Story is the only Pixar film to have a sequel. Toy Story 2 was commissioned by Disney as a straight-to-video, 60-minute film. When Disney executives saw how impressive the work-in-progress imagery for the sequel was, they decided it should be reworked as a theatrical release. The resulting change in status of Toy Story 2 was one of the major causes of the disagreement between the two companies that nearly led to their split.

Toy Story is also the only Pixar film to be extended onto television, with the Buzz Lightyear of Star Command film and TV series.

The issue of sequels is a particularly sticky one with Pixar. Their feeling has been that they should only be done if there is a story good enough to justify it. Following the release of Toy Story 2, Pixar and Disney had a gentlemen's agreement that Disney would not make any sequels without Pixar's involvement, despite their right to do so. In 2004, after Pixar announced their failure to make a new deal, Disney announced that they would go ahead with sequels to Pixar's films with or without Pixar, although they stated they would prefer Pixar to agree to work on them. Toy Story 3 was put into pre-production at the new CGI division of Walt Disney Feature Animation, Circle 7 Animation.

When Lasseter was placed in charge of all Disney and Pixar animation following the merger, he stated that all sequels were immediately to be put on hold, with Disney going so far as to actually state that Toy Story 3 had been cancelled. However, in May of 2006, it was announced that Toy Story 3 was back in pre-production, now under Pixar's control.

With the guarantee of full control in his hands, Lasseter has opened the door for the possibility of sequels to other Pixar films besides Toy Story. Given the many story possibilities for the various Pixar characters and Lasseter's statement that "If we have a great story, we'll do a sequel.", others seem likely somewhere down the line. Despite the lack of sequels, the worlds of Pixar films are often extended through the DVDs and references through all their films.

Short films

Original/theatrically released

File:TinyToyStories.jpg

Tiny Toy Stories, a 1996 VHS collection of Pixar short films.

• The Adventures of André and Wally B. (1984)
  • a Lucasfilm Computer Graphics Project film, prior to the creation of Pixar
• Luxo Jr. (1986)
  • Best Animated Short Film nominee; Became the source of the current Pixar logo, theatrically released with Toy Story 2
• Red's Dream (1987)
• Tin Toy (1988)
  • Best Animated Short Film winner, included on the Toy Story Golden Edition VHS and Ultimate Toy Box DVD
• Knick Knack (1989)
  • A new, edited version was released theatrically in 2003 with Finding Nemo
  • A remastered 3-D version was released theatrically with the 3-D edition of The Nightmare Before Christmas in 2006.
• Light & Heavy (1991)
  • Short starring Luxo Jr. & Luxo Sr. produced for Sesame Street
• Surprise (1991)
  • Short starring Luxo Jr. produced for Sesame Street
• Geri's Game (1997)
  • Best Animated Short Film winner; theatrically released with A Bug's Life
• For the Birds (2000)
  • Best Animated Short Film winner; theatrically released with Monsters, Inc.
• Boundin' (2003)
  • Best Animated Short Film nominee; theatrically released with The Incredibles
• One Man Band (2005)
  • Best Animated Short Film nominee; theatrically released with Cars
• Lifted (2006)
  • Best Animated Short Film nominee; To be theatrically released with Ratatouille

Home video exclusives

• Mike's New Car (2002)
  • Academy Award nominee. Based on characters in Monsters, Inc.; released on the Monsters Inc. DVD
• Jack-Jack Attack (2005)
  • Based on characters from The Incredibles; released on The Incredibles DVD
• Mater and the Ghostlight (2006)
  • Based on characters from Cars; on the Cars DVD

The first five short films were collected together on the 1996 VHS release, Tiny Toy Stories, and were also released as supplemental features on a deluxe Toy Story laserdisc box set in December 1996. Both of these releases contain the original version of Knick Knack.

The only Pixar short film yet to be released alongside a feature film remains Red's Dream.

As of 2006, all of the short films except Mike's New Car, Jack-Jack Attack, and The Adventures of André and Wally B. are available to purchase on Apple's iTunes. This is perhaps because the Adventures of André and Wally B. was created under Lucasfilm (before Jobs bought Pixar) and Mike's New Car & Jack-Jack Attack are DVD exclusives (see below).

Pixar feature film traditions

Animation Skills

When Pixar hires new animators, most of whom come from CalArts, they look for three additional attributes other than drawing skills.

• Acting is an important part.
• Natural and fluid style of movement.
• Finding the most entertaining way to animate a shot.

The Pixar format

All Pixar features tend to have a common theme. According to John Lassiter in a January 2007 interview with Tavis Smiley,

"What we look for is a story where the main character grows. It changes, becomes a better person, right? Whether it’s a toy, a bug, a monster, or a car, right? It doesn’t matter. It’s about that. That’s where the heart of the film comes from. ... But at the core, it’s gotta be about the growth of the main character, and how he changes. That’s what really touches people. And I believe the heart of the film is something that people never forget. It will stay with them forever. And they will always love the characters, and they’ll always love the film if you can really grab that. And that’s the thing we look for."

Teaser trailers

The Pixar teaser trailers since A Bug's Life consist of footage created specifically for the trailer, spotlighting certain central characters in a comic situation without spoiling the actual film. Though similar scenes and situations may appear, these sequences are not in the films being advertised, but instead are original creations.

Examples:

• A Bug's Life: All the insects from the circus troupe gather onto a leaf right before Heimlich bites the end of it off, causing them to fall.
• Toy Story 2: The green alien toys come up to a center with the claw coming down. First the claw was carrying down "Toy Story" with the aliens doing their trademark "Oooh". Second the claw brings down a "2" and with the aliens turning around and looking at the audience and saying "Twoooo". Then Woody appears and is swiftly disappointed when Buzz shows up as well. He expresses his annoyance that Buzz is in the sequel. Buzz replies, "Well of course! What would Toy Story 2 be without Buzz Lightyear?" "A good movie," counters Woody.
• Monsters, Inc.: Sulley and Mike stumble into the wrong bedroom. (Also, in a preview shown before the first Harry Potter film, Sulley is shown playing charades with Mike, but Mike is unable to guess the phrase 'Harry Potter'. The clip never specifically mentions Harry Potter, but the end states that Monsters, Inc. is playing right next door.)
• Finding Nemo: Marlin asks a school of fish for directions and Dory scares them away.
• The Incredibles: An out-of-shape Mr. Incredible struggles to get his belt on (hence, none of the Incredible Family members wear a belt in the film, and instead sport elastic waist straps).
• Cars: Mater talks to Lightning McQueen after hitting a baby bumblebee (the bee is possibly a reference to The Adventures of André and Wally B.), and then the two watch a racing movie in a drive-in theater.
• Ratatouille: The main rat, Rémy, is discovered stealing a piece of cheese from a high class Parisian restaurant, and just barely makes off with it. Also, Rémy talks to the audience about his preference of "good food" (the food that we eat) over trash (which is what his father and friends want him to eat).

John Ratzenberger

Main article: John Ratzenberger

John Ratzenberger (most widely known as the mailman character Cliff Clavin from the television sitcom Cheers) has appeared as a voice actor in every Pixar feature film. Most members of the studio refer to him as their "good luck charm", however Andrew Stanton has said that there is actually a rule at Pixar that states that he must be in all of their features. The following is a list of his roles in the first seven Pixar movies:

• Toy Story and Toy Story 2 - Hamm the Piggy Bank
• A Bug's Life - P.T. Flea
• Monsters, Inc. - The Abominable Snowman
• Finding Nemo - a school of moonfish
• The Incredibles - The Underminer
• Cars - Mack

He has become such a stable part of the company that he is often called on to do promotional work for the company, such as hosting Pixar's 20th Anniversary documentary. He even plays on the company's softball team, and gets a humorous tribute during the end credits of Cars.

Joe Ranft

Main article: Joe Ranft

Along with John Ratzenberger (above), Joe had also provided his voice for every Pixar feature film made, with Cars being his last appearance before his untimely death in a roadside accident. While some have said that John Ratzenberger was "Pixar's Good Luck Charm", there are many who say that Joe was "the heart and soul of Pixar".

• Toy Story - Lenny the Binoculars
• A Bug's Life - Heimlich the Catterpillar
• Toy Story 2 - Wheezy the Penguin
• Monsters, Inc - additional voices
• Finding Nemo - Jacques the Shrimp
• The Incredibles - additional voices
• Cars - Red and a Peterbilt that Lightning encounters en route to Radiator Springs

Pizza Planet

Main article: Pizza Planet

Pizza Planet is a fictional pizza restaurant in Toy Story. The Pizza Planet delivery truck that is featured prominently in Toy Story appears in each of the later Pixar films. See the Pizza Planet article for additional information.

A113

Main article: A113

Similar to George Lucas' 1138 and Al Hirschfeld's "Nina", the letter-number sequence A113 is an animation in-joke which appears in all Pixar films to date. It is a reference to one of the room numbers at CalArts (which several of the employees attended).

Cameo appearances

Every Pixar film has included cameo appearances of characters or objects from their other movies or short films. Please see those films' individual pages for examples.

Release: exclusive outtakes and shorts

Three of the Pixar films featured exclusive outtakes. Each of the outtakes in A Bug's Life, Toy Story 2, and Monsters, Inc. had to be created from scratch, using the same actors and actresses in the film. Many of the jokes and mess ups were actually suggested by the actors themselves. The outtakes are not only available with the purchased VHS/DVD of these films, they are also available online at Pixar.com[5] After Monster's Inc. though, Pixar stopped adding outtakes to their films, feeling there wasn't much they could do anymore with them.

Three films (Cars, Monsters, Inc., and The Incredibles) were released on DVD with a short film made specifically for the DVD. The DVDs also include the short films that were released with each movie's theatrical release.

Pixar University

Pixar University is an in-house professional-development program that expands the concept of employee education by broadening its focus from skills training to a more general fine-arts education. The program offers more than 110 courses: a complete filmmaking curriculum, classes on painting, drawing, sculpting and creative writing, which usually last four-to-sixteen weeks. These classes are available not only for animators, but everyone, from the security guard to cafeteria chef.

In this setting, employees are allowed to miss work for a full slate in classes (about 14 per week) to raise the level of the best, cross-train, and develop mastery in whatever subjects may interest them. The vision behind the university for employees to try new things, work together better and test new ideas. But one of the most important benefits from the program is to build morale, spirit and communication among employees.

The dean of Pixar University, Randy S. Nelson, explains: "We've made the leap from an idea-centered business to a people-centered business. Instead of developing ideas, we develop people. Instead of investing in ideas, we invest in people. We're trying to create a culture of learning, filled with lifelong learners. It's no trick for talented people to be interesting, but it's a gift to be interested. We want an organization filled with interested people."

References

1. Alvy Ray Smith's Pixar History Page. Retrieved June 9, 2005.
2. The Pixar Story. A history of Pixar, running from its origins and inspiration at Xerox PARC to success with Toy Story.
3. Pixar Corporate FAQ. Retrieved June 9, 2005.
4. Droidmaker: George Lucas and the Digital Revolution (ISBN 0-937404-67-5)

External links

• Pixar's web site
• Pixar Animation Studios at the Internet Movie Database
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Short Films:

The Adventures of André and Wally B. (1984) · Luxo Jr. (1986) · Red's Dream (1987 · Tin Toy (1988) · Knick Knack (1989) · Geri's Game (1997) · For the Birds (2001) · Mike's New Car (2002) · Boundin' (2003) · Jack-Jack Attack (2005) · Mr. Incredible and Pals (2005) · One Man Band (2005) · Mater and the Ghostlight (2006) · Lifted (2006) · Your Friend the Rat (2007) · Presto (2008) · BURN-E (2008) · Partly Cloudy (2009) · Dug's Special Mission (2009) · George and A.J. (2009) · Day & Night (2011) · La Luna (2011) · Hawaiian Vacation (2011) · Small Fry (2011) · Partysaurus Rex (2012) · The Legend of Mor'du (2012) · The Blue Umbrella (2013) · Party Central (2013) · Lava (2014) · Sanjay's Super Team (2015) · Riley's First Date? (2015) · Piper (2016) · Lou (2017) · Bao (2018)

List of Disney theatrical animated features

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